Alessandro Amato

Design Engineer between brand and product, focused on building modular and extensible design systems with a specific focus on interactivity and motion.

I've been working across design and engineering for 10 years, in-house at brands, at leading agencies and independently. I have built products and websites for companies such as New Balance and Rituals, and as an independent creative developer partnering with agencies, designers and directors.

As a designer and subsequently developer, my main interest is people, not code. Code is a tool to get a job done: beautiful experiences. For the past two years that job has also meant AI. I study how creative teams can use LLMs to scale their work without lowering their standards, and I have turned what I learned into a practice I call On Brand AI.

I also co-founded NeueHaus – a curated professional network and platform allowing freelancers and creative professionals to connect, share projects and opportunities.